# content-refresh-calendar

Content Refresh Calendar


Overview
Content Refresh Calendar is the skill of deciding what to update, when to update it, and why. For a one-person company, refresh discipline compounds faster than publishing volume. A structured refresh rhythm keeps good pages current, protects rankings, and increases answer-engine citation potential.

When to Use This Skill
Use this when you already have a real content library, when old pages are drifting, or when too many refresh decisions are happening ad hoc.

What This Skill Does
This skill helps you create a practical refresh rhythm tied to page value, traffic signals, and content decay patterns.

How to Use
Step 1: Split pages into tiers. Tier 1 pages get monthly or biweekly review. Tier 2 pages get quarterly review. Tier 3 pages get light maintenance or wait for demand.
Step 2: Define refresh triggers. Use drops in clicks, rising impressions with weak CTR, stale dates, outdated examples, missing FAQs, and new competitor angles.
Step 3: Choose the refresh depth. Some pages need a title and intro fix. Some need a new FAQ block. Some need full structural rewrite.
Step 4: Batch by theme. Refresh related pages together so internal linking, examples, and positioning stay consistent.
Step 5: Record what changed. Keep a short change log so you can tie traffic movement to actual page edits.
Step 6: Recheck after the refresh window. If a page did not improve, decide whether to iterate again, merge it, or stop investing.

Output
The output should include:
A calendar by page tier
The trigger for each refresh
The planned scope of work
A follow-up check date

Common Mistakes
Do not refresh everything equally.
Do not treat an updated date as a real refresh.
Do not forget to strengthen links and FAQs during the refresh.
Do not keep touching pages that never mattered in the first place.