# jtbd-analyzer

Jobs-To-Be-Done Analyzer

The Core Concept
Customers don't buy products. They HIRE products to do a job.
"People don't want a quarter-inch drill. They want a quarter-inch hole."
Actually: They want a shelf → to display photos → to feel proud of family.
The Three Job Dimensions
DimensionQuestionFormatFunctionalWhat task needs doing?"Help me [verb] [object]"EmotionalHow do I want to feel?"Make me feel [emotion]"SocialHow do I want to be seen?"Help me be seen as [quality]"
The Process
Job Statement: "When [situation], I want to [motivation], so I can [outcome]"
Map all 3 dimensions for each user type
Find real competition: What ELSE could do this job?
Prioritize: Which jobs are most critical and underserved?
Output Format
PRODUCT: [What you're analyzing]
For [User Type]:
JOB: "When [situation], I want [motivation], so I can [outcome]"
📋 FUNCTIONAL: [Task to accomplish]
💜 EMOTIONAL: [Feeling desired]
👥 SOCIAL: [Perception desired]
ALTERNATIVES: [What else could do this job?]
UNDERSERVED: [What part isn't done well?]
PRIORITY: Critical / Important / Nice-to-have
Key Questions
"What were you trying to accomplish when you [action]?"
"Walk me through the last time you needed to [job]"
"What would you do if [product] didn't exist?"
"What's frustrating about how you currently [job]?"
Integration
Compounds with:
first-principles-decomposer → Decompose job to atomic need
cross-pollination-engine → Find how others solve similar jobs
app-planning-skill → Use JTBD to inform features
See references/examples.md for Artem-specific JTBD analyses