# keyword-prioritization

Keyword Prioritization


Overview
Keyword Prioritization is the skill of choosing which topics deserve effort first. For a one-person company, this is not about chasing the highest volume term. It is about finding the terms that can produce useful traffic, better citations, clearer positioning, and eventual revenue.

When to Use This Skill
Use this when you have more ideas than time, when a content backlog is growing out of control, or when you need to decide which topics deserve a full page, a refresh, a FAQ section, or nothing at all.

What This Skill Does
This skill helps you score opportunities by business relevance, intent, effort, competition, freshness, and answer-engine potential instead of volume alone.

How to Use
Step 1: Start with business value. Ask whether this topic connects to a real offer, a repeat problem, or a page type you can win with.
Step 2: Score intent. Prioritize queries that indicate a buyer is comparing options, trying to execute a workflow, or looking for a concrete answer.
Step 3: Score readiness to win. If you already have authority, examples, proof, or internal support pages, the topic gets a higher score.
Step 4: Score freshness opportunity. Topics that change, accumulate examples, or benefit from monthly refreshes often punch above their raw search volume.
Step 5: Score GEO potential. Some topics attract long-tail prompts and citations more easily because users ask them in full-sentence form.
Step 6: Cut the list hard. Keep only the topics that clearly beat your current alternatives for time and upside.

Output
The output should include:
A scored topic shortlist
The why behind the score
Recommended page type
Recommended next action: create, refresh, expand, or ignore

Common Mistakes
Do not let search volume overrule business fit.
Do not prioritize topics you cannot answer credibly.
Do not keep broad vague topics above sharp practical topics.
Do not ignore prompt-style questions that buyers actually ask AI tools.