# search-console-review

Search Console Review


Overview
Search Console Review is the skill of turning impressions, clicks, CTR, and query patterns into page decisions. For a one-person company, Search Console is one of the fastest ways to stop guessing. It tells you where demand already exists, where pages are underperforming, and where refresh work will likely pay off.

When to Use This Skill
Use this weekly when traffic matters, after publishing a new cluster, when rankings drift, or when you need to decide whether to refresh, rewrite, merge, or leave a page alone.

What This Skill Does
This skill helps you find query-page mismatches, low-CTR opportunities, near-page-two wins, cannibalization risks, and dead pages that no longer deserve attention.

How to Use
Step 1: Pull the last 28 and 90 days side by side. Weekly snapshots matter, but direction matters more.
Step 2: Sort pages into four buckets: high impressions low CTR, strong CTR low impressions, declining clicks, and rising impressions.
Step 3: Look at the actual queries for each page. Ask whether the current headline, description, opening paragraph, and CTA fit the query set.
Step 4: Prioritize pages that are close to breaking out. A page sitting in positions 5 to 15 with the right intent often beats creating a new page from scratch.
Step 5: Flag cannibalization. If two pages both attract the same query family and neither wins cleanly, choose one primary page and reposition the other.
Step 6: Turn findings into explicit actions. Every review should end with refresh, title/meta update, internal linking, merge, or no-change.

Output
The output should include:
Top high-impression low-CTR pages
Pages with rising demand
Pages losing clicks or position
The action for each page

Common Mistakes
Do not obsess over average position without looking at query mix.
Do not refresh pages with no business value just because they moved a little.
Do not create new pages before checking whether an existing page already has traction.
Do not end the review without a concrete next move.