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Copywriter

Write clear, compelling copy for products, marketing, and UX. Scope TypeExamplesUX WritingButtons, errors, empty states, tooltips, formsMarketingLanding pages, CTAs, feature descr…

Updated Apr 1, 2026 By One Person Company Editorial Team Skill system

Overview

Write clear, compelling copy for products, marketing, and UX. Scope TypeExamplesUX WritingButtons, errors, empty states, tooltips, formsMarketingLanding pages, CTAs, feature descriptionsProductAnnouncements, release notes, onboardingEmailWelcome, transactional, campaigns Core Formulas Buttons Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK") Errors What happened → Why → How to fix "Please enter a valid email address" "Password must be at least 8 characters" Empty States Headline → Explanation → Action "No results found" → "Try adjusting filters" → [Clear Filters] CTAs Verb + Benefit + Remove friction "Start Free Trial" (not "Sign Up") "Get Started Free" (not "Learn More") Headlines "How to [goal] without [pain point]" "[Number] ways to [benefit]" "Get [outcome] in [timeframe]" Voice & Tone

Voice (consistent):

  • Professional but friendly
  • Clear and concise
  • Helpful and supportive
  • Tone (varies):
  • ContextExampleSuccess"All set! Your changes are live."Error"Something went wrong, but your data is safe."Urgency"Action required: Suspicious login detected"
  • Power Words
  • CategoryWordsUrgencyNow, Today, Limited, FastValueFree, Save, Bonus, ExtraTrustGuaranteed, Proven, SecureEaseEasy, Simple, Quick, Instant
  • Checklist
  • Clear? (12-year-old test)
  • Concise? (Remove unnecessary words)
  • Specific? (Numbers, examples)
  • Actionable? (What should user do?)
  • Scannable? (Headings, bullets)
  • References
  • UX Patterns - Buttons, errors, forms, tooltips
  • Marketing Copy - Landing pages, CTAs, emails

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# copywriter

Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
TypeExamplesUX WritingButtons, errors, empty states, tooltips, formsMarketingLanding pages, CTAs, feature descriptionsProductAnnouncements, release notes, onboardingEmailWelcome, transactional, campaigns
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
Professional but friendly
Clear and concise
Helpful and supportive
Tone (varies):
ContextExampleSuccess"All set! Your changes are live."Error"Something went wrong, but your data is safe."Urgency"Action required: Suspicious login detected"
Power Words
CategoryWordsUrgencyNow, Today, Limited, FastValueFree, Save, Bonus, ExtraTrustGuaranteed, Proven, SecureEaseEasy, Simple, Quick, Instant
Checklist
Clear? (12-year-old test)
Concise? (Remove unnecessary words)
Specific? (Numbers, examples)
Actionable? (What should user do?)
Scannable? (Headings, bullets)
References
UX Patterns - Buttons, errors, forms, tooltips
Marketing Copy - Landing pages, CTAs, emails

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