# copywriter

Copywriter Write clear, compelling copy for products, marketing, and UX. Scope TypeExamplesUX WritingButtons, errors, empty states, tooltips, formsMarketingLanding pages, CTAs, feature descriptionsProductAnnouncements, release notes, onboardingEmailWelcome, transactional, campaigns Core Formulas Buttons Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK") Errors What happened → Why → How to fix "Please enter a valid email address" "Password must be at least 8 characters" Empty States Headline → Explanation → Action "No results found" → "Try adjusting filters" → [Clear Filters] CTAs Verb + Benefit + Remove friction "Start Free Trial" (not "Sign Up") "Get Started Free" (not "Learn More") Headlines "How to [goal] without [pain point]" "[Number] ways to [benefit]" "Get [outcome] in [timeframe]" Voice & Tone Voice (consistent): Professional but friendly Clear and concise Helpful and supportive Tone (varies): ContextExampleSuccess"All set! Your changes are live."Error"Something went wrong, but your data is safe."Urgency"Action required: Suspicious login detected" Power Words CategoryWordsUrgencyNow, Today, Limited, FastValueFree, Save, Bonus, ExtraTrustGuaranteed, Proven, SecureEaseEasy, Simple, Quick, Instant Checklist Clear? (12-year-old test) Concise? (Remove unnecessary words) Specific? (Numbers, examples) Actionable? (What should user do?) Scannable? (Headings, bullets) References UX Patterns - Buttons, errors, forms, tooltips Marketing Copy - Landing pages, CTAs, emails