# instagram-marketing

Instagram Marketing Generator Overview Transform any product URL into scroll-stopping Instagram content. Extract product details via SkillBoss API Hub, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions. Quick Start

Input: Provide product URL
Extract: Use scripts/extract_product.py to fetch product details via SkillBoss API Hub (requires SKILLBOSS_API_KEY)
Generate: Apply Instagram content frameworks from references/
Deliver: Output ready-to-post content package

Content Frameworks Framework Selection Guide Choose based on product type and brand personality: Product TypeRecommended FrameworkReferenceFashion/BeautyAesthetic + LifestyleFASHION.mdTech/GadgetsFeature-First + DemoTECH.mdFood/BeverageSensory + LifestyleLIFESTYLE.mdHome/DecorTransformation + TipsHOME.mdServicesTrust + ResultsSERVICE.md Core Content Elements Every Instagram post package includes:

1. Image/Video Brief • Visual style (aesthetic direction) • Composition guidelines • Text overlay suggestions (optional) • Product angle recommendations • Background/props guidance
2. Caption Structure HOOK → [First line - stops the scroll] | ├── BODY → [Value proposition, benefits, story] | └── CTA → [Clear action: link, DM, save, share] Caption Length Guide: Feed posts: 138-150 characters (optimal engagement)

Carousel: 150-200 characters
Educational: Up to 300 characters

3. Hashtag Strategy (30 max) • 3-5 branded/niche tags (high relevance) • 10-15 trend tags (moderate volume) • 5-10 broad tags (max reach) • Mix of: #branded #descriptive #trend #location #emotion See references/HASHTAG_STRATEGY.md for detailed hashtag optimization. Product Information Extraction Script Usage SKILLBOSS_API_KEY=your_key python3 scripts/extract_product.py The script uses SkillBoss API Hub (https://api.heybossai.com/v1/pilot) to: Scrape the product page via the scraping capability Extract structured product data via the chat capability (auto-routed LLM) Extracted fields: Product name Price/value proposition Key features (3-5) Target audience Unique selling proposition Platform (Amazon/Shopify/Taobao/JD/Generic) Suggested content type Manual Extraction Fallback If script fails, extract manually: Visit product URL

Identify: name, price, features, benefits

Note brand visual style Capture 3-5 product angles Content Generation Workflow Step 1: Analyze Product & Audience PRODUCT → [What is it? What problem does it solve?] | ├── TARGET AUDIENCE → [Who needs this? Why?] | ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?] | └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?] Key Questions: What emotion should the user feel? What's the "scroll-stopping" moment? What's the post-purchase transformation? Step 2: Choose Content Format Feed Post (Single Image) Best for: Product showcases, announcements

Visual: High-quality product shot, clean background
Caption: Punchy hook + benefits + CTA

Carousel (Swipe-able) Best for: Features, tutorials, transformations

Structure: 5-10 slides

Hook slide 2-4. Feature/benefit slides CTA slide Story (15-60 sec) Best for: Flash sales, polls, Q&A, behind-scenes

Elements: Interactive stickers, tap-through links

Reel (15-90 sec video) Best for: Demos, unboxing, transformations

Hook: First 1 second critical
Music: Trending audio boost

Step 3: Generate Content Package Output format (see templates/OUTPUT_TEMPLATE.md):

## Instagram Content Package
### Post Type: [Feed/Carousel/Story/Reel]
### Image/Video Brief

[Visual direction + composition]

### Caption

[Hook + Body + CTA]

### Hashtags

[30 optimized hashtags]

### Posting Strategy

[Time, frequency, cross-post suggestions] Instagram Style Guidelines Visual Principles Consistency First Cohesive color palette (3-5 colors max) Consistent filter/preset Recognizable brand aesthetic Quality Over Quantity High-resolution images (1080x1080 or 1080x1350) Good lighting (natural preferred) Clean composition (rule of thirds) Native Feel Avoid over-polished, stock-looking content Embrace authenticity Show real people/products Caption Best Practices ✅ DO: Start with a hook (question, bold statement, emotion) Write conversationally (like talking to a friend) Use line breaks for readability Include clear CTA Add 3-5 relevant hashtags ❌ DON'T: Write paragraphs longer than 3 lines Use excessive emojis (1-3 max) Overuse hashtags (30 max, quality > quantity) Sound robotic or overly promotional Include "link in bio" more than once Engagement Triggers Embed these in content: • Questions: "Which color would you choose?" • Opinions: "Yes or No?" • Saves: "Save this for later" • Shares: "Tag someone who needs this" • CTAs: "Link in bio to shop" Content Templates Template 1: Problem-Solution

Hook: Tired of [problem]?
Body: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3].
CTA: Shop now → link in bio

Template 2: Transformation

Hook: Before → After
Body: How [product] transformed [situation].
CTA: See the difference → link in bio

Template 3: Social Proof

Hook: ⭐⭐⭐⭐⭐ "Review quote"
Body: Join [number]+ happy customers.
CTA: Try it risk-free → link in bio

Template 4: Educational

Hook: 5 things you didn't know about [product/category]
Body: [Value-packed tips]
CTA: Save this post + follow for more

Template 5: Limited Time

Hook: 🚨 Only [number] left!
Body: [Product] at [price] for [timeframe].
CTA: Don't miss out → link in bio
Advanced: Multi-Post Series

For product launches or campaigns, create 3-5 post series: Series Structure Teaser (2-3 days before) Build anticipation "Something big coming" Launch (Day 1) Product reveal Key features Deep Dive (Day 2-3) Benefits, use cases Social proof Urgency (Day 4-5) Limited availability Last chance See references/CAMPAIGN_STRATEGY.md for complete campaign planning. References Detailed Guides references/FASHION.md - Fashion & beauty content references/TECH.md - Tech & gadgets content references/HASHTAG_STRATEGY.md - Hashtag optimization references/CAMPAIGN_STRATEGY.md - Multi-post campaigns references/ENGAGEMENT_TACTICS.md - Comment management & growth Templates templates/CAROUSEL_TEMPLATE.md - Swipe-able post structure templates/STORY_TEMPLATE.md - Interactive story framework templates/REEL_TEMPLATE.md - Video script structure templates/OUTPUT_TEMPLATE.md - Final content format Tips Always match content to brand voice Test different hook styles Analyze competitor posts for inspiration Repurpose content across formats (feed → story → reel) Save high-performing posts as templates Time posts for peak audience hours Engage with comments within 1 hour Use Instagram Insights to optimize