Internal Linking Plan

Overview

Internal linking is the skill of routing authority, context, and buyer movement across your site. For a one-person company, internal links are not just for SEO. They help answer engines understand topic relationships and help visitors move from research to action without getting lost.

When to Use This Skill

Use this when important pages are buried, when long-tail pages get traffic but do not push visitors deeper, when your content cluster feels disconnected, or when answer-engine-friendly pages need stronger support from related assets.

What This Skill Does

This skill helps you define hub pages, support pages, adjacent pages, and conversion pages. It builds a deliberate path between them so the site feels like a system instead of a pile of articles.

Output

The output should include:

• A hub page
• A list of supporting pages
• The link role for each supporting page
• Recommended anchor text patterns
• A short set of gaps where new support pages are needed

Common Mistakes

Do not scatter links randomly just to increase link counts. Do not use vague anchors like "click here" or "read more." Do not only link sideways. Important pages also need upward and downward links. Do not leave conversion pages disconnected from informational content.