# marketing

Marketing Skill 📢 Turn your AI agent into a strategic marketing partner. Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input. What This Skill Does ✅ Content Creation — Generate posts, threads, newsletters, and visual content descriptions ✅ Multi-Platform Management — Twitter/X, LinkedIn, Instagram, Facebook, newsletters ✅ Scheduling & Automation — Plan content calendars, schedule posts, maintain consistency ✅ Analytics Tracking — Monitor engagement, track KPIs, identify trends ✅ Campaign Management — Plan campaigns, track performance, A/B testing insights ✅ Brand Voice Consistency — Maintain tone and style across all content Quick Start Configure your marketing preferences in TOOLS.md:

### Marketing

• Brand voice: [Professional/Casual/Witty/etc.]
• Primary platforms: [Twitter, LinkedIn, etc.]
• Posting frequency: [Daily/3x week/etc.]
• Target audience: [Description] Set up your content calendar:

./scripts/content-calendar.sh init

Start creating content! Content Strategy Framework The AIDA Model for Posts StagePurposeExample HookAttentionStop the scroll"Most marketers waste 80% of their budget on this..."InterestBuild curiosity"Here's what the top 1% do differently..."DesireCreate want"Imagine doubling your engagement in 30 days..."ActionDrive behavior"Try this today: [actionable tip]" Platform-Specific Best Practices Twitter/X: Optimal length: 100-280 characters Use threads for long-form (5-15 tweets) Hook in first line — no fluff 1-2 hashtags max Best times: 9am, 12pm, 5pm local

LinkedIn:

Professional but personable tone Open with a bold statement or question Use line breaks for readability 1300-2000 characters performs best Include relevant hashtags (3-5)

Instagram:

Visual-first thinking

Captions: tell a story

Hashtag strategy: 20-30 in first comment Call-to-action in every post Carousel posts get highest engagement

Newsletter:

Subject lines: 40-60 characters Preview text matters (first 90 chars) One clear CTA per email Personal stories increase open rates Send consistently (same day/time) Content Calendar Management Monthly Planning Template

# [Month] Content Calendar
## Themes

• Week 1: [Theme]
• Week 2: [Theme]
• Week 3: [Theme]
• Week 4: [Theme]

## Key Dates

## Content Mix (per week)

• Educational: 3
• Promotional: 1
• Engagement: 2
• User-generated/Curated: 1

## Platform Schedule

# Week of [Date] - Analytics Report
## Summary

• Total impressions: [X]
• Total engagement: [X]
• New followers: [X]
• Top performing post: [Link]

## Platform Breakdown
### Twitter

• Impressions: [X]
• Engagement rate: [X]%
• Best day: [Day]
• Top tweet: [Content]

### LinkedIn

• Impressions: [X]
• Engagement rate: [X]%
• Comments: [X]
• Top post: [Content]

## Insights

• What worked: [Analysis]
• What didn't: [Analysis]
• Next week focus: [Adjustment] Campaign Management Campaign Planning Template

# Campaign: [Name]
## Overview

• Goal: [Specific, measurable goal]
• Timeline: [Start] - [End]
• Budget: [Amount if applicable]
• Success Metrics: [KPIs]

## Target Audience

• Demographics: [Age, location, etc.]
• Pain points: [Problems we solve]
• Platforms: [Where they hang out]

## Content Assets

• Main announcement post
• Supporting content (X posts)
• Visuals/graphics
• Landing page copy
• Email sequence

## Schedule

## Results (fill after)

• Reach: [X]
• Engagement: [X]
• Conversions: [X]
• ROI: [X]
• Learnings: [What we learned] Content Generation Prompts For Twitter Threads Create a Twitter thread on [TOPIC]:
• Hook that stops scrolling
• 5-10 tweets of value
• Each tweet stands alone but builds on previous
• End with CTA and recap
• Conversational but authoritative tone For LinkedIn Posts Write a LinkedIn post about [TOPIC]:
• Opening hook (1-2 lines)
• Personal story or observation
• Key insight or lesson
• Actionable takeaway
• Engagement question
• 1200-1500 characters For Newsletter Draft newsletter on [TOPIC]:
• Compelling subject line (3 options)
• Personal opening
• Main value content
• One clear CTA
• PS line for bonus engagement Automation Workflows Daily Marketing Routine

## Morning (30 min)

• Check overnight engagement
• Respond to comments/DMs
• Share 2-3 relevant posts from others
• Check trending topics for opportunities

## Afternoon (15 min)

• Post scheduled content (if not automated)
• Engage with 5 accounts in your niche
• Check analytics for unusual activity

## Weekly (1 hour)

• Review analytics dashboard
• Plan next week's content
• Batch create content
• Update content calendar Content Repurposing Matrix OriginalTwitterLinkedInInstagramNewsletterBlog PostThreadSummary postCarouselHighlightPodcastQuote tweetsKey insightAudio clipEpisode notesVideoClip + threadEmbedReelBehind scenesThread-Expanded postStory seriesCompilation Brand Voice Guidelines Voice Definition Template

# Brand Voice
## We Are

## We Are Not

• [Anti-trait 1]: [Why to avoid]
• [Anti-trait 2]: [Why to avoid]

## Tone Spectrum

Formal ----[X]---- Casual Serious ----[X]---- Playful Reserved ----[X]---- Enthusiastic

## Sample Phrases

• Instead of "Click here" → "Dive in"
• Instead of "Buy now" → "Start your journey"
• Instead of "We're the best" → "Here's what we learned"

## Emoji Usage

• Frequency: [Sparingly/Moderate/Freely]
• Favorites: [List emojis that fit brand]
• Never use: [Emojis to avoid] Scripts content-calendar.sh Manage your content calendar from the command line.

# Initialize calendar
./scripts/content-calendar.sh init
# Add content
./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"
# View week
./scripts/content-calendar.sh week
# View month
./scripts/content-calendar.sh month

analytics-report.sh Generate weekly analytics summaries.

# Generate this week's report
./scripts/analytics-report.sh weekly
# Compare to last week
./scripts/analytics-report.sh compare

Integration Tips With Other Skills SkillIntegrationData AnalystDeeper analytics, trend visualizationSalesAlign campaigns with sales pipelineBusiness DevelopmentContent for partnerships Common Workflows Content from Meetings: When you have a meeting transcript, extract quotable insights for social content. Analytics to Strategy: Use data-analyst skill to visualize marketing performance and identify optimization opportunities. Best Practices Consistency > Perfection — Regular posting beats occasional perfection 80/20 Content Rule — 80% value, 20% promotion Engage, Don't Broadcast — Social is a conversation Test Everything — A/B test hooks, CTAs, posting times Batch Create — Write a week's content in one focused session Repurpose Ruthlessly — One idea, multiple formats Track What Matters — Pick 3-5 KPIs, ignore vanity metrics Stay Authentic — People follow people, not brands Troubleshooting Low engagement? Check posting times against audience activity Review hooks — are they scroll-stopping? Increase engagement with others (reciprocity works) Inconsistent posting? Batch create content weekly Use scheduling tools Create content bank for backup Off-brand content? Review brand voice guidelines Create swipe file of good examples Check content before posting License

License: MIT — use freely, modify, distribute.

"Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin