Search Console Review

Overview

Search Console Review is the skill of turning impressions, clicks, CTR, and query patterns into page decisions. For a one-person company, Search Console is one of the fastest ways to stop guessing. It tells you where demand already exists, where pages are underperforming, and where refresh work will likely pay off.

When to Use This Skill

Use this weekly when traffic matters, after publishing a new cluster, when rankings drift, or when you need to decide whether to refresh, rewrite, merge, or leave a page alone.

What This Skill Does

This skill helps you find query-page mismatches, low-CTR opportunities, near-page-two wins, cannibalization risks, and dead pages that no longer deserve attention.

Output

The output should include:

• Top high-impression low-CTR pages
• Pages with rising demand
• Pages losing clicks or position
• The action for each page

Common Mistakes

Do not obsess over average position without looking at query mix. Do not refresh pages with no business value just because they moved a little. Do not create new pages before checking whether an existing page already has traction. Do not end the review without a concrete next move.