Search Intent Mapping

Overview

Search Intent Mapping is the skill of matching a query or prompt to the page shape that best satisfies it. For a one-person company, this keeps content focused. It prevents you from writing a long tutorial for a query that needs a comparison page, or a broad homepage section for a prompt that needs a direct FAQ answer.

When to Use This Skill

Use this when pages get impressions but weak clicks, when content feels mismatched to what searchers actually want, when multiple pages compete for the same topic, or when you are planning a new topic cluster and want each page to earn its place.

What This Skill Does

This skill helps you separate informational, evaluative, commercial, navigational, and action-ready intent. It then maps each intent to the right page type, CTA, and evidence standard.

Output

The output should include:

• A list of target queries grouped by intent
• A page-type recommendation for each group
• A CTA recommendation for each page type
• A note on pages to merge, split, or reposition

Common Mistakes

Do not map by keyword only. Use the full buyer question. Do not force one page to serve five intents. Do not send a high-intent visitor to an educational dead end. Do not ignore prompt-style queries just because they are not classic SEO keywords.