Technical SEO Audit

Overview

Technical SEO Audit is the skill of checking whether your site can actually be crawled, indexed, understood, and shared correctly before you spend more time writing content. For a one-person company, this is the minimum viable search hygiene layer. If canonicals are wrong, redirects are sloppy, thumbnails are missing, or metadata is inconsistent, good pages still underperform.

When to Use This Skill

Use this before a launch, after a redesign, when traffic stalls despite publishing, when social shares look broken, or when search pages are live but feel structurally weak.

What This Skill Does

This skill gives you a fast technical audit for the pages that matter most. It checks crawl access, indexability, canonical consistency, redirects, metadata, thumbnails, schema basics, and route hygiene. The output should tell you what blocks discovery, what weakens click-through, and what makes pages less citation-worthy in AI search.

Output

The output should include:

• A blocker list by severity
• Affected URLs or patterns
• The fix recommendation
• Whether the issue hurts crawl, indexing, click-through, or answer-engine citation potential

What Good Looks Like

A healthy one-person-company site has:

• One canonical URL per page
• Clean redirects from legacy paths
• Consistent title and description coverage
• Working og:image and twitter:image on homepage, library, and top skill pages
• Schema that reinforces the page instead of decorating it

Common Mistakes

Do not treat technical SEO as a giant enterprise checklist. Do not let old URLs dump traffic onto the homepage. Do not publish pages that have no usable social thumbnail. Do not assume sitemap presence means the page is healthy. Do not keep creating new pages while core routes still have metadata gaps.