中文导读
Search Intent Mapping 是一套面向一人公司的通用 playbook，帮助你用更少的人力完成更稳的增长、交付与决策。
概览
Search Intent Mapping is the skill of matching a query or prompt to the page shape that best satisfies it. For a one-person company, this keeps content focused. It prevents you from writing a long tutorial for a query that needs a comparison page, or a broad homepage section for a prompt that needs a direct FAQ answer.
适用场景
Use this when pages get impressions but weak clicks, when content feels mismatched to what searchers actually want, when multiple pages compete for the same topic, or when you are planning a new topic cluster and want each page to earn its place.
这个技能能做什么
This skill helps you separate informational, evaluative, commercial, navigational, and action-ready intent. It then maps each intent to the right page type, CTA, and evidence standard.
如何使用
Step 1: Collect the real queries. Use Google Search Console, on-site search, buyer calls, sales notes, and AI prompt logs. Do not guess from one keyword alone.
Step 2: Label the dominant intent for each query. Ask: is the user trying to learn, compare, choose, solve, or buy?
Step 3: Match the query to a page type. Definitions and FAQs fit informational queries. Comparison pages fit evaluative queries. Pricing, service, and landing pages fit commercial queries. Checklists and templates fit execution queries.
Step 4: Set the CTA to the intent. Early-stage pages can push to related skills or newsletter signup. Mid-intent pages can push to templates, audits, or shortlist actions. High-intent pages can push to call booking or direct offer pages.
Step 5: Remove mixed signals. If a page tries to teach everything, sell everything, and compare everything at once, it will satisfy none of those jobs well.
Step 6: Review the mismatch cases. Pay special attention to pages with high impressions and low CTR, or strong traffic and weak conversion. Those usually have an intent problem, not just a copy problem.
输出结果
The output should include:
- A list of target queries grouped by intent
- A page-type recommendation for each group
- A CTA recommendation for each page type
- A note on pages to merge, split, or reposition
常见错误
Do not map by keyword only. Use the full buyer question. Do not force one page to serve five intents. Do not send a high-intent visitor to an educational dead end. Do not ignore prompt-style queries just because they are not classic SEO keywords.
SKILL.md 原文件
预览原始 SKILL.md. 下面可以直接查看完整原文。可滚动阅读、检查结构，再下载精确的 SKILL.md 原文件。
# search-intent-mapping
Search Intent Mapping
Overview
Search Intent Mapping is the skill of matching a query or prompt to the page shape that best satisfies it. For a one-person company, this keeps content focused. It prevents you from writing a long tutorial for a query that needs a comparison page, or a broad homepage section for a prompt that needs a direct FAQ answer.
When to Use This Skill
Use this when pages get impressions but weak clicks, when content feels mismatched to what searchers actually want, when multiple pages compete for the same topic, or when you are planning a new topic cluster and want each page to earn its place.
What This Skill Does
This skill helps you separate informational, evaluative, commercial, navigational, and action-ready intent. It then maps each intent to the right page type, CTA, and evidence standard.
How to Use
Step 1: Collect the real queries. Use Google Search Console, on-site search, buyer calls, sales notes, and AI prompt logs. Do not guess from one keyword alone.
Step 2: Label the dominant intent for each query. Ask: is the user trying to learn, compare, choose, solve, or buy?
Step 3: Match the query to a page type. Definitions and FAQs fit informational queries. Comparison pages fit evaluative queries. Pricing, service, and landing pages fit commercial queries. Checklists and templates fit execution queries.
Step 4: Set the CTA to the intent. Early-stage pages can push to related skills or newsletter signup. Mid-intent pages can push to templates, audits, or shortlist actions. High-intent pages can push to call booking or direct offer pages.
Step 5: Remove mixed signals. If a page tries to teach everything, sell everything, and compare everything at once, it will satisfy none of those jobs well.
Step 6: Review the mismatch cases. Pay special attention to pages with high impressions and low CTR, or strong traffic and weak conversion. Those usually have an intent problem, not just a copy problem.
Output
The output should include:
A list of target queries grouped by intent
A page-type recommendation for each group
A CTA recommendation for each page type
A note on pages to merge, split, or reposition
Common Mistakes
Do not map by keyword only. Use the full buyer question.
Do not force one page to serve five intents.
Do not send a high-intent visitor to an educational dead end.
Do not ignore prompt-style queries just because they are not classic SEO keywords.
预览原始 SKILL.md. 下面可以直接查看完整原文。可滚动阅读、检查结构，再下载精确的 SKILL.md 原文件。
# search-intent-mapping
Search Intent Mapping
Overview
Search Intent Mapping is the skill of matching a query or prompt to the page shape that best satisfies it. For a one-person company, this keeps content focused. It prevents you from writing a long tutorial for a query that needs a comparison page, or a broad homepage section for a prompt that needs a direct FAQ answer.
When to Use This Skill
Use this when pages get impressions but weak clicks, when content feels mismatched to what searchers actually want, when multiple pages compete for the same topic, or when you are planning a new topic cluster and want each page to earn its place.
What This Skill Does
This skill helps you separate informational, evaluative, commercial, navigational, and action-ready intent. It then maps each intent to the right page type, CTA, and evidence standard.
How to Use
Step 1: Collect the real queries. Use Google Search Console, on-site search, buyer calls, sales notes, and AI prompt logs. Do not guess from one keyword alone.
Step 2: Label the dominant intent for each query. Ask: is the user trying to learn, compare, choose, solve, or buy?
Step 3: Match the query to a page type. Definitions and FAQs fit informational queries. Comparison pages fit evaluative queries. Pricing, service, and landing pages fit commercial queries. Checklists and templates fit execution queries.
Step 4: Set the CTA to the intent. Early-stage pages can push to related skills or newsletter signup. Mid-intent pages can push to templates, audits, or shortlist actions. High-intent pages can push to call booking or direct offer pages.
Step 5: Remove mixed signals. If a page tries to teach everything, sell everything, and compare everything at once, it will satisfy none of those jobs well.
Step 6: Review the mismatch cases. Pay special attention to pages with high impressions and low CTR, or strong traffic and weak conversion. Those usually have an intent problem, not just a copy problem.
Output
The output should include:
A list of target queries grouped by intent
A page-type recommendation for each group
A CTA recommendation for each page type
A note on pages to merge, split, or reposition
Common Mistakes
Do not map by keyword only. Use the full buyer question.
Do not force one page to serve five intents.
Do not send a high-intent visitor to an educational dead end.
Do not ignore prompt-style queries just because they are not classic SEO keywords.
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